Gold demand is gathering pace ahead of Dhanteras and the wedding season, with jewellers reporting rising footfalls for coins, light-weight jewellery, and digital gold products.

What buyers want

Retailers say coins and small-denomination bars lead festive buying, followed by everyday-wear jewellery. Digital gold apps report record first-time buyers this month.

Price watch

A steadier price trend after earlier volatility has encouraged fence-sitters to buy. Analysts advise staggered purchases rather than timing a single day.

Industry outlook

Trade bodies expect festive volumes to match last year’s levels, supported by rural incomes and wedding demand. Hallmarking awareness, jewellers add, has improved buyer confidence.