Growing demand for AI features and a clear appetite for premium upgrades headline Amazon India’s customer trends ahead of the Great Indian Festival 2026. The e-commerce major says shoppers are researching longer and choosing higher-specification models across phones, appliances, and wearables.

What customers want

AI-assisted cameras, larger storage variants, and energy-efficient appliances top the charts. Exchange offers and no-cost financing continue to nudge buyers one price band higher than last year.

Sellers gear up

Sellers from smaller cities are expanding festive inventories, betting on record reach this season. Logistics hiring and warehouse stocking have picked up pace through September.

The consumption read

Festive sales are among the sharpest real-time reads on urban consumption. A strong season would reinforce the domestic demand story that forecasters are counting on.